Rentership Communities Will Start to Pop Up More This Year

Rentership communities will be one of the biggest trends in master planned communities this year. Rentership communities are single-family home communities with rental housing, rather than for-sale housing. With increasing demand for rental housing, this will be among the biggest trends in 2020.

“One of the most significant shifts will be the rise of new rentership communities,” Suzanne M. Maddalon, VP of marketing at Freehold Communities, tells GlobeSt.com. “People in all income ranges, and all regions of the U.S., are choosing to rent. Driving this trend are many forces: increased mobility of families, rapid career changes, preferences for low-maintenance lifestyle, and lifestyle needs among all age groups.”

Affordability plays an enormous role in the rise of these communities. “Of course, it’s also often all about the lack of a down payment,” says Maddalon. “But this trend is spreading to higher-income families. In certain markets, the number of six-figure renters doubled or better between 2006 and 2017, making them the fastest-growing segment of renters in these markets.”